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3 Lessons Learned: Businesses

The Great Elements of Search Engine Optimization

Today, every business needs to have a website or any form of web presence in order to be able to compete and make an edge to the competitive world of business, in order to gain more customers and make your current customers loyal. Search engine optimization or SEO is a critical aspect of any website because it reflects your website’s visibility, search engine ranking, leads, and sales. Search engine optimization or SEO refers to the strategic use of keywords, links, and web content to increase a website’s ranking among search engines.

When it comes to SEO elements, it is important to include keywords in the title meta tag, meta description, URL, start of the copy, related keywords in the copy, and keyword in image ALT tag; wrapping page title with the headline, linking to other relevant pages on the site, adding links and reference to authoritative resources; writing a lengthy content; and using canonical tags to avoid duplication of web content issue. The most important on-page factor when it comes to search engine ranking is title meta tag because this is a way Google and other search engines understand the topic of the page, assessing its search query relevancy. Search engines use the title tag to display the search listings’ title and it helps search engines to establish the topic of a page and what queries intended t display it for. Including keywords in meta description is important to display the description of a search listing, thus giving a website an opportunity to attain higher rankings. It is important to make sure that your website’s URL is short, starting with the relevant keyword because Google also weight the most important keywords in a website’s URL. In order to add another relevancy signal, you can add the keyword at the start of the copy or first paragraph, but ensure it reads naturally and it doesn’t sound artificial.

Including related keywords in the web content is helpful for search engines to understand what your web page is intended for by utilizing synonyms and variations. The ALT tag refers to the little text appearing when a cursor hovers over a photo or image, and this also sends s relevancy signal to Google. Search engines use time people spend on a particular website as a quality signal because the longer a reader stays on the site, the better is the customers experience, thus the higher your ranking if you link to other relevant web pages. If you want to deal with a trusted, reputable, reliable, and experienced SEO company, feel free to check us out by contacting us now! Our SEO services in Dallas can help you achieve your short-term and long-term business goals.

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